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      <image:title>Newsroom &amp; Blog - 2026: A Year of Tension, Transition, and Quiet Leadership in Tourism and Sustainability - Make it stand out</image:title>
      <image:caption>Photo credit: RNZ Gisborne flooding January 2026</image:caption>
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      <image:caption>Photo: TNZ Hahei beach</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Measuring the social legacies of business events was groundbreaking research commissioned by Business Events Sydney in 2010.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Newsroom &amp; Blog - Launching our Sustainability Implementation Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>View from the Crown Range back towards Queenstown</image:caption>
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      <image:caption>Foro Italico, Palermo</image:caption>
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      <image:caption>Jessica attending the GDS-Movement annual strategy workshop | Penedes, Spain</image:caption>
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      <image:title>Newsroom &amp; Blog - Unwavering in our commitment to sustainability in 2025 - GDS-Movement Workshop, Jan 2025</image:title>
      <image:caption>Jessica attending the GDS-Movement workshop in January 2025</image:caption>
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      <image:caption>BESydney Social Impact Programme Development</image:caption>
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      <image:title>Newsroom &amp; Blog - A year in review for The Tenth Letter - Make it stand out</image:title>
      <image:caption>MICE Show Asia, October 2024</image:caption>
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      <image:title>Newsroom &amp; Blog - A year in review for The Tenth Letter - Make it stand out</image:title>
      <image:caption>ITB Asia, October 2024</image:caption>
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      <image:title>Newsroom &amp; Blog - A year in review for The Tenth Letter - Make it stand out</image:title>
      <image:caption>Accessibility advocate Maioro Barton shared his experiences in the tourism sector</image:caption>
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      <image:title>Newsroom &amp; Blog - A year in review for The Tenth Letter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>ITB Asia</image:caption>
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      <image:caption>Ensuring crockery, glassware, and cutlery are at an easily accessible height can avoid situations where guests can be at risk. Photo: Maioro Barton trying to access glassware in an accessible hotel room.</image:caption>
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      <image:caption>Maioro trying to access a bathroom doorway that is too narrow in his wheelchair</image:caption>
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      <image:caption>Maioro trying to reach the towel rack in accessible bathroom</image:caption>
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      <image:caption>Mirror placement in accessible rooms and their bathrooms should not be overlooked. Photo: Maioro Barton trying to see in the bathroom mirror in an accessible room</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>PCOA Conference December 2023 | Adelaide</image:caption>
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      <image:title>Newsroom &amp; Blog - Sustainability has (finally!) become front and centre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Newsroom &amp; Blog - Why legacy (and impact) are pivotal to the future of destination stewardship - Make it stand out</image:title>
      <image:caption>Measurement is one of the 5 pathways of the Glasgow Declaration for climate action in tourism, which requires greater accountability from the sector.</image:caption>
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    <lastmod>2022-06-08</lastmod>
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    <lastmod>2022-06-02</lastmod>
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      <image:title>Newsroom &amp; Blog - Blog: Why your destination should be benchmarking sustainability performance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Newsroom &amp; Blog - Blog: Why your destination should be benchmarking sustainability performance - Make it stand out</image:title>
      <image:caption>Global Destination Sustainability Movement - Index criteria for destination sustainability benchmarking</image:caption>
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    <lastmod>2022-06-01</lastmod>
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      <image:title>Newsroom &amp; Blog - Blog: Leading sustainability initiatives in business events - Make it stand out</image:title>
      <image:caption>Te Pae Christchurch Convention Centre</image:caption>
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      <image:title>Newsroom &amp; Blog - Blog: Leading sustainability initiatives in business events - Make it stand out</image:title>
      <image:caption>Professional Conference Organiser Arna Wahl Davies from Composition</image:caption>
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      <image:caption>MyNoke vermicast product</image:caption>
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      <image:title>Newsroom &amp; Blog - Blog: Leading sustainability initiatives in business events - Make it stand out</image:title>
      <image:caption>Nelson’s Carbon Zero Travel Itinerary</image:caption>
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      <image:title>Newsroom &amp; Blog - Blog: Leading sustainability initiatives in business events - Make it stand out</image:title>
      <image:caption>5 Green Star Certified Hotel Britomart Auckland</image:caption>
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