Meet4Impact founder, Geneviève Leclerc makes the case for the outstanding community outreach work that was done during these unprecedented circumstances… and how associations can benefit from it

Hosting major events results in short and long-term impacts which can lead to a net positive benefit to communities from the host area and beyond. The International Association of Event Hosts has worked with experienced event hosts, event owners and industry experts to provide guidance, and standard definitions, for measuring the impact of major events and contributing to global sustainable development goals.

As an exhibitor, when you hand over the hefty registration fees have you considered what the exhibition organiser is really offering you? What data are you being given about attendee behaviour? What information are you being given about the demographics of those attending? How do you make an informed decision about positioning?

How often are delegates really getting their needs met? Are we providing the right content for delegates who are taking precious time away from the office? Are we providing the right opportunities for sector discussions and collaboration?