For more than a decade, the events sector has been talking about legacy and impact. Yet for most of that time, ‘impact’ has been almost entirely synonymous with economic performance; contribution to GDP, visitor spending, hotel bed nights, and the familiar metrics that are easy to quantify and package for public reporting.

Meanwhile, the outcomes that matter most to communities including social, environmental, cultural, and knowledge-based benefits have often been acknowledged but rarely measured with any rigour.

Shared article: We’ve all been there. An email lands in your inbox, or maybe it’s an Instagram DM. It’s from a school, university or local council and it sounds something like this: “We’d love to hear your story,” or “Your insights would be so valuable for our accessibility policy.”

We were deeply saddened to learn of the passing of George Hickton over the weekend. His influence is imprinted on the very DNA of Aotearoa New Zealand’s tourism identity.

On Sunday afternoon, I joined the line of eager families waiting to enter STEMFest 2025. Even at 12:45pm, the crowd stretched down the street. The line moved quickly, and instead of frustration, there was a sense of anticipation and the buzz of children pulling their parents forward, wondering what awaited around the corner and inside.

As pressure mounts on destinations, venues, and organisers to meet environmental and social expectations, the tourism and events sectors can no longer afford to rely on vague commitments or outdated initiatives.

Blog: What are we really aiming for in tourism in Aotearoa New Zealand? In early April, I spent time in Queenstown, arguably our most picturesque tourism destination to visit in Aotearoa. I was in town attending the University of Otago Tourism Policy School, a think-tank forum aimed at addressing some of the key issues facing the tourism industry.

Jessica is delighted to be returning as a speaker at The Meetings Show Asia Pacific in Singapore in April. This event is a must-visit for the Asia Pacific meetings sector. 2025 offers comprehensive programme including pre-scheduled one-on-one meetings, educational sessions led by industry experts, and exclusive networking opportunities. Topics to be explored include event design, technology, sustainability, wellness, and workforce management. To learn more or attend, visit the website

We’re back! Back with an unwavering commitment to sustainability in 2025. While that sounds brash and bold, the turbulence of our climate and the simultaneous polycrises requires a disciplined commitment to advancing sustainability.